Jiva Materials Joins the Next Phase of the Amazon Devices Climate Tech Accelerator

We’re excited to share that Jiva Materials has been selected as one of eight companies advancing to the next phase of the Amazon Devices Climate Tech Accelerator – a program designed to help climate tech innovators bring sustainable solutions into millions of Amazon devices worldwide.

Launched earlier this year, the Accelerator aims to reduce the carbon impact of Amazon’s products by supporting breakthrough technologies that make devices more energy-efficient, lower in embodied carbon, and easier to recycle. For Jiva Materials, this opportunity represents a significant step in scaling our mission to make electronics truly sustainable through Soluboard®, our recyclable and biodegradable PCB substrate.

Reimagining the Materials Behind Modern Electronics

Traditional printed circuit boards (PCBs) are made from glass fibre and epoxy resin – materials that are energy-intensive to produce and almost impossible to recycle. With over 50 million tonnes of e-waste generated globally each year, PCBs alone account for more than 40% of electronic waste by mass.

At Jiva, we’ve developed Soluboard®, a natural-fibre-based PCB substrate that completely redefines how electronics are made and disposed of. Unlike conventional boards, Soluboard® dissolves in hot water at end-of-life, allowing the recovery and reuse of copper, components, and natural fibres. The result is a 67% reduction in carbon footprint and a truly circular approach to electronics manufacturing.

Collaborating with Amazon to Drive Decarbonisation

The Amazon Devices Climate Tech Accelerator – launched in partnership with MIT and Newlab – is a 16-week program that helps climate tech startups integrate their solutions into Amazon’s global product ecosystem.

From next-generation batteries to sustainable materials, the initiative supports technologies that can help Amazon meet its Climate Pledge goal of reaching net-zero carbon by 2040.

The eight companies advancing to the next phase include Aircarbon, Amprius, Azumo, Elephantech, GRST, Heartland, Quantum Cool, and Jiva Materials. Each represents a unique innovation with the potential to reshape how consumer electronics are designed, powered, and built.

“We’re thrilled to be part of this next phase with Amazon,” said Jack Herring, CEO and Co-Founder of Jiva Materials. “Our vision has always been to eliminate e-waste at the source. Working alongside Amazon’s Devices & Services teams gives us a powerful platform to show how Soluboard® can help decarbonise the electronics that millions of people use every day.”

This collaboration with Amazon, MIT Solve, and Newlab marks a significant milestone in our mission to decarbonize electronic materials production and promote sustainable alternatives to plastics in consumer electronics.

Learning Amazon’s Way: Innovation with Impact

The Accelerator began with an intensive two-day workshop in San Francisco, where participants were introduced to Amazon’s PR-FAQ process – a unique approach to innovation that starts by writing a press release for a future product or idea and then working backward to make it a reality.

Over the coming months, Jiva will take part in virtual workshops, mentorship sessions, and technical discussions with Amazon’s sustainability and product development leaders. The phase will culminate in a final pitch to Amazon executives in November 2025, where we’ll explore how Soluboard® could help reduce the carbon footprint of Amazon’s devices at scale.

“Amazon’s Climate Tech Accelerator is a perfect example of how large corporations and startups can collaborate for global impact,” said Stephen Driver, CEO of Jiva Materials. “It’s not just about technology -it’s about changing how the industry thinks about materials, design, and circularity.”

Building a Sustainable Future for Electronics

At Jiva Materials, we believe that sustainable electronics aren’t a distant dream – they’re an urgent necessity. Being part of Amazon’s Climate Tech Accelerator reinforces our commitment to bringing circular design to mainstream manufacturing and proves that innovation in materials can unlock meaningful carbon reductions.

We’re proud to stand alongside other pioneers in climate technology and look forward to sharing more updates as the program progresses toward its final showcase later this year.

To learn more about the Amazon Devices Climate Tech Accelerator and the selected companies, visit Amazon’s official announcement.

About Jiva Materials

Jiva Materials is a UK-based clean technology company dedicated to eliminating e-waste and reducing the embodied carbon of electronics. Our flagship innovation, Soluboard®, is the world’s first fully recyclable and biodegradable PCB substrate, designed to enable a circular economy in electronics manufacturing.

Learn more at www.jivamaterials.com or follow us on LinkedIn.