Jiva Materials Selected for Amazon Devices Climate Tech Accelerator
Jiva Materials Ltd, the UK-based innovator behind Soluboard®, the world’s first fully recyclable and biodegradable PCB substrate, has been selected as one of just 14 companies globally to join the 2025 cohort of the Amazon Devices Climate Tech Accelerator.
This groundbreaking initiative – led by Amazon, in partnership with MIT Solve and Newlab, supports startups developing climate-focused technologies that can help reduce the environmental impact of Amazon’s devices and operations. Jiva’s inclusion highlights the increasing importance of sustainable electronics in advancing Amazon’s broader commitment to reach net-zero carbon by 2040 through The Climate Pledge.
Pioneering Sustainable Electronics with Soluboard®
Jiva Materials was chosen through a highly competitive process involving over 400 international applicants. The company’s flagship product, Soluboard®, is a natural-fibre-based PCB substrate that dissolves in hot water, allowing for easy recovery of components and copper, significantly lowering the carbon footprint and tackling the growing global issue of e-waste.
Jack Herring, Founder and CEO of Jiva Materials, commented:
“Being selected by Amazon Devices, MIT Solve, and Newlab for this programme is a huge milestone for us. Soluboard® was designed to eliminate e-waste at its source, and we’re thrilled to collaborate with some of the world’s leading climate tech innovators to scale our impact further.”
Jiva was selected for its potential to drive decarbonisation across the consumer electronics supply chain through scalable, sustainable materials and manufacturing solutions.
Programme Highlights and Initial Insights
Jiva’s participation in the accelerator kicked off with an in-person launch week in San Francisco, where Jack Herring engaged directly with Amazon’s product, sustainability, and hardware teams. A key session, led by Rishik Jariwala, Senior Product Manager for Devices Sustainability, revealed that by 2040, 67% of the carbon footprint of Amazon Devices is projected to come from manufacturing especially from printed circuit boards (PCBs).
Soluboard® directly targets this emissions hotspot by combining low-carbon materials with lightweight design, reducing carbon intensity at the device level and improving shipping efficiency.
“Soluboard® aligns closely with Amazon’s climate goals. It offers seamless drop-in compatibility with existing supply chains, a more sustainable and lighter alternative for consumers, and strong potential for scalability.” – Jack Herring
By delivering significant weight reductions, improved logistics performance, and compatibility with standard PCB manufacturing, Soluboard® positions itself as a practical solution for decarbonising electronics at scale making it a strong fit for Amazon’s long-term sustainability objectives.
A Global Cohort for Climate Innovation
Jiva joins a select cohort of global companies pioneering technologies in low-carbon materials, advanced energy storage, eco-conscious electronics, energy efficiency, and next-gen manufacturing.
The full list of selected companies includes:
Over the course of the 16-week programme, the cohort will collaborate with technical experts and mentors to accelerate product development and identify new go-to-market channels, particularly those aligned with Amazon’s device ecosystem, such as Kindle and Fire TV.
Driving Circularity in Electronics
With over 50 million tonnes of e-waste generated globally each year and projections rising, Jiva’s mission to redesign electronics from the ground up is more urgent than ever.
Soluboard® offers a scalable solution to one of the industry’s most pressing environmental challenges, supporting a transition from linear to circular electronics through:
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Ease of recycling and disassembly
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Biodegradability of non-toxic materials
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Significant reduction in embedded emissions
Jiva’s technology also enhances customer experience and supports supply chain circularity – two pillars increasingly prioritised by global electronics brands.
What’s Next?
Jack Herring will return to Seattle in mid-August for the second in-person phase of the accelerator, focused on:
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Integration planning
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Technical validation
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Scalability pathways
In the meantime, Jiva continues to explore how Soluboard® can deliver environmental and economic value at scale – especially for global tech leaders looking to future-proof their supply chains.